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Marketing Operations Analyst 4

Job ID: 24-06071

Marketing Operations Analyst
San Jose or San Francisco, CA Hybrid
6 Months
$67.71 per hour on W2

The role will require working closely with internal and external partners to improvise current operating models (across people, process, technology, and data). Gather, requirements, identify/propose a phased workback schedule for program build to achieving timelines. Implement solution and have services approach to global teams with a blend of business and technical knowhows.

  • In this role, you will help build craft, implement, and build B2B marketing campaigns as we extend services to multiple business units and global teams.
  • Establish and maintain operational performance benchmarks and KPIs and report regularly to the business for optimizations that feed into campaign insights.
  • Define and adhere to standardize quality checklists, following campaign setup practices to drive superior service delivery
  • Review and analyze campaign operations requirements, respond, and satisfy gaps, identify risks & issues, and develop solutions accordingly
  • Oversee detailed analysis, supervise, and prioritize multi-channel program across platforms which help achieve Digital Media Demand Gen goals.
  • Work across internal members of the Production and Marketing Operations pillars to deploy quality precision level campaigns
  • Conceptualize, develop, and conduct A/B testing and personalization frameworks for the email channel through close collaboration with web and product strategy teams
  • Work closely with data science & analytics, marketing strategy teams to facilitate flawless, coordinated campaign execution that drives relevant engagements and accelerates sales opportunities
  • Find opportunities for growth and continuous improvement working with agency partners and vendor teams

 

What you need to succeed:

  • Experience building complex, high visibility programs in Marketo, Salesforce, AdobeCampaign, and other marketing platforms. Good to have Outreach experience.
  • Solid understanding of large enterprise data structures and marketing metadata
  • Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc.
  • Experience in Account Based Marketing (ABM)
  • Ability to collaborate cross-departmentally to mitigate and troubleshoot issues
  • Data-driven, and a continued learner, researching new strategies and techniques to continuously improve your programs
  • Eagerness to learn a variety of technical systems thoroughly and efficiently
  • Experience using email testing tools such as Litmus, Return Path, Email on Acid etc
Education:

Bachelor's Degree, and/or 4 years proven experience in enterprise marketing, marketing
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