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Digital Merchandising Manager

Job ID: 24-06433
Pay rate range - $65/hr. to $68/hr. on W2

Top 3 Skill Sets:
Strategic Thinking,
Executional Excellence
Problem-solving

Education Requirement: bachelor’s degree

Years of experience: 5+

Job Summary:
The Digital Merchandising Manager leads the strategy and execution of website and App merchandising to deliver an engaging shopping experience for the Home Appliance portfolio.
This role oversees a team responsible for promotional execution and ensures seamless collaboration with cross-functional teams.
With a focus on both merchandising strategy and data-driven decision-making, the manager optimizes the shopping experience, site usability, and performance.
This position plays a critical role in achieving business objectives and enhancing the brand’s digital presence.

Qualifications:
• 5+ years of experience in digital merchandising, eCommerce, or a similar field
• Proven ability to collaborate effectively with cross-functional teams in a fast-paced environment
• Strong creative mindset with a deep understanding of consumer behavior, market trends, and merchandising best practice
• Exceptional organizational skills with attention to detail and a focus on flawless execution
• Excellent written and verbal communication skills, with experience presenting to stakeholders
• Demonstrated expertise in project management, campaign launches, and promotion executions
• Proficient in site usability optimizations, A/B testing methodologies, and personalization strategies
• Strong analytics skills with the ability to interpret complex data and translate insights into actionable strategies
• Passion for enhancing customer experiences and driving business outcomes
• Adept at managing shifting priorities and deadlines in a dynamic work environment
• Comfortable handling repetitive or detail-oriented tasks when necessary

Key Responsibilities:
• Develop and execute comprehensive digital merchandising strategies aligned with business objectives, financial targets, and seasonal priorities
• Oversee the end-to-end process and ensure flawless execution of the website and Shop App merchandising, including offer intake, creative development, content authoring, site implementation, and quality assurance.
• Optimize key pages, consumer journey, and shopping experience to enhance customer engagement and maximize continuation and conversion rates.
• Lead the execution of promotional activities on the website and Shop App, ensuring timely and accurate delivery.
• Partner with Category, Marketing, Product, UX, and xLOB teams to create a cohesive site merchandising strategy that integrates storytelling with business goals
• Collaborate with the Product and Dev teams to identify technical solutions that improve customer experience and meet business requirements
• Monitor and analyze site performance and promotional effectiveness, providing actionable insights
• Manage the promotional calendar and ensure seamless execution of campaigns to meet target KPIs
• Continuously test and optimize site functionality, user engagement, and overall performance.
• Act as the primary point of merchandising contact for cross-functional teams, ensuring alignment on priorities, updates, and deliverables
• Manage internal search optimization efforts to improve product and key promotion visibility
• Generate regular reports and insights to drive continuous improvement in digital merchandising efforts
• Maintain effective communication with stakeholders at all levels, managing expectations and resolving issues proactively
• Manage and guide the site merchandising team, fostering collaboration and professional development
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